My website has already gone through a few small changes and after talking with my tutors they felt it needed to represent me more especially as I stated that I like to be quirky and playful with my work. After looking at other artists that I believe create work a bit like mine it looks as if they’re website are also quite plain causing the main focus to be on their artwork. I don’t want to bombard visitors with moving images and artwork that’s main aim is to make my site look pretty so I’ve decided just to make a few small changes to keep my website looking professional and let my artwork speak for itself.
The first thing I did was revisit my site logo, currently it’s my full name made to look like it’s been carved out of paper which I really do like but feel that it looks a bit childish and I don’t really think my whole name is needed. Whilst looking at inspiring websites I found that a lot use a small logo to the left with the name of the website in plain text on the right-hand site. This looks more professional and allows me to use the small logo elsewhere such as on a business card or even printed in a corner of my work. As I don’t have a site logo and would like to keep some aspect of my carved-out name I decided on using my initials ‘JW’ with my name next to the image in plain black text. I’d already used ‘JW’ as the profile photo on my Facebook page as it only allows square images and my whole name became too small when scaled down to I opted for just my initials. This straight away helped link my Facebook page to my website and kept an ongoing theme with both. Before creating the new ‘JW’ I revisited my original carved out paper name and took a new photo of it with better lighting using my DSLR camera so the quality was a lot better.
This felt like a step in the right direction but I knew that it was also important to state what I was so I added the fact that I’m an illustrator below my name. This made it very clear to viewers of my website who I was and what I did.
I decided to upload this design but once up something didn’t look quite right but I couldn’t put my finger on it. I decided to ask some of my friends what they thought of my new site logo and they all seemed to like it but felt that it looked a bit weird having my initials next to my full name. I wanted to keep the ‘JW’ as I think it looks really good and gives a nod to the fact that my artwork is carved out paper. I attempted a few different things to separate the initials from my name including placing the ‘JW’ in a box as well as a circle but it didn’t look right. It was then suggested to me to place a simple dividing line between them both and when I tried that it worked perfectly. At first I made the line black but that didn’t look right next to the black next to I opted for a grey line to keep the divide and avoid any clash with the black text.
Below is my old logo compared to my new logo which I think looks a lot more professional than my original. I managed to keep what I liked about my original idea and turn it into something even better and represents me as not only a quirky artist but a professional one too.