Creating my business card

As I’d like to create a business card to hand out at the end of year show I’ve recently ordered lots of sample packs from different companies to get an idea of what’s already out there and what finishing can be achieved. Something that I think would work really well is the spot gloss finish that Vistaprint offer. The samples I received from Vistaprint were not only good quality but also very affordable compared to some other companies which is great news for me as it means more money to spend on the actual display of my work for the end of year show.

The spot gloss finish would work nicely with my idea as I could use it to give some depth to the brain that I plan on printing, it also gives a nice glossy feel to the image which shines in the light. Below shows the development of the front of my business card, I came up with the basic idea of having my brain illustration with my name and title but felt it looked a bit plain so had a play around on Photoshop. The text used for my name and title was taken directly from the same logo that I use for my website so that my business card links with what I have used already.

The idea were okay but I still wasn’t happy with them so I ended up just playing around more on Photoshop, moving things around until I came up with the idea of using a larger brain in the background but fading in black and white. The idea just came to me and it worked really well! I once again played with the positioning of the larger brain until I was happy with it and saved the image ready to send off to Vistaprint. Below is my finished front design of my business card.

Business card englarged brain background 2

The faint grey scale version of the brain works perfectly to fill what was once blank space without taking away from the coloured brain illustration and the text. I made sure it was faint enough so the text was still easy to read and stood out from the background image.

For the back I wanted a reversed brain so that when the business card was bend over the back of the brain would be a mirrored image. I wanted to keep the back simple and clearly display my contact details, at first I added my site logo but felt it looked a bit out of place and distracted away from my details below. I also played around with including ‘Paper engineer & illustrator’ just to reiterate what I do but then thought it was a bit unnecessary and drawn the attention away from my contact details which I wanted to make sure was the most prominent element on the back.

I’d researched into already existing business cards as well as already existing artist business cards and found that the most common sequence to place the contact details was mobile number, email and website address. I decided to follow this sequence as it made sense to have the most direct form of contact at the top followed by the second and third. Below shows how I tweaked the back of the business card to keep it as simple as possible removing unnecessary elements as I went.

The positioning of the contact information was very important as I had to make sure that none of it would be cut off or creased when the business card was folded. I also had to make sure that the position of the brain matched perfectly with the brain on the side so that when it was carved out the cut would follow the outline of each brain. This was quite easy to do on Photoshop as I could mirror image the front cover brain which flipped it onto the other side of the business card.

Below shows the final front and back of my business card which will be sent off to be printed as soon as possibly. I need to give myself enough time to score and calve each one so I can achieve the foldable effect that I’m planning on doing. I’ve already tested the idea out and know it works so hopefully it’ll make my business cards stand out from the rest and be memorable.

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